Wednesday, 29 May 2013

Effective E-Mail Marketing Effort

E-mail marketing and newsletters can be sent with more confidence than some years ago.
Business results are why we keep talking about, and using, email. These days, email is way more powerful when it’s properly integrated with social media, not seen as an afterthought or a channel to be managed separately.
E-mail marketing solutions can be used to build large collection of subscribers or mailers. Build customer communication more effectively and improve productivity or marketing resources. To increase e-mail marketing capabilities and provide the rush to ensure that communications with the highest proportion of the email recipients are potential clients.

Customer acquisition and retention can be achieved through occasional email communication with the customer.  E-mail marketing solutions can be used to keep track of the performance of marketing efforts, from communication to transaction terminal, campaigns to tangible return on marketing investment, leverage impulsive content for customized one-on-one sales, reducing one-to-many or many make-to-many e-mail, managing marketing communications more effective and efficiently to reduce marketing costs while maximizing performance and productivity of their marketing resources.  It is easier and faster to integrate, for the customers, other marketing or distribution channel voice, fax and SMS, communication channels with e-mail marketing efforts to maximize buy, web analytics data to improve customer acquisition, customer retention and development results.

Marketing – Marketing leaders across all sectors-business-to-business and business-to-consumer e-mail marketing are their core channel for acquiring, keeping and growing customers.
Bulk – Bulk e-mail hosting is affordable and bulk e-mail can also be free. Bulk e-mail sender e-mail newsletters, targeted e-mail campaigns and e-mail messages. 

Quite apart from these practical considerations, there is also a strong argument that can function long-term successful e-marketing relationships with customers and others only when they are permission based anyway says. It is important to emphasize that someone in the face of e-mail marketing has to find out about the issue of permission and spam. By offering value-added services for your existing customers with e-mail marketing software, you can build indestructible customer loyalty, gain a sharp competitive edge and increase the average order value per client.

Tuesday, 28 May 2013

Affiliate Marketing and What it Means

Lets define affiliate marketing as a revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Regular internet marketing techniques are used by the affiliates. Some of the techniques used by the affiliates include organic SEO and email marketing. Affiliates also make use of less orthodox methods to bring in customers. Less orthodox methods include writing reviews about either the services or products offered by the merchant. Affiliate marketing is a marketing in which one website helps another website increase it traffic. This kind of marketing is a low profile when it comes to internet marketing but it is still important when it comes to e-retailers’ marketing strategies.

There are different methods by which businesses compensate affiliates for their work. The methods that these businesses use include cost per mile, cost per click, cost per action, and cost per sale. Most of the businesses choose to use cost per sale method to compensate their affiliates for their efforts.
Two tier affiliate programs are used by the minority among affiliate programs. Single tier is the kind of affiliate program preferred by the majority.

Tracking the contribution of affiliate to the growth of the business can be done using either popular software or by using third party services. There are two different affiliate management solutions that one can choose from – hosted services and standalone software.

Compensation to these affiliates is give by the network or by the merchant directly.
Some of the different types of affiliate websites are personal websites, coupon and rebate websites (these sites focus on sales promotion), and loyalty websites (that have a reward system for every purchase through points or cash back).

Email spamming was a problem faced by affiliate programs. During its infancy period this problem was severe. Merchants have now included terms and conditions in the affiliate programs that prevent spamming by affiliates.

Another problem that affiliate programs had to contend with was Spamdexing. Some of the affiliates have put up sites with only the data feeds that the merchant provides. Search engines have not developed algorithms that either push these sites down or remove them from the search result pages. But such sites still exist and are classified into three categories – cause related marketing, price comparison, and time saving.

Monday, 27 May 2013

The Use of Non-Advertising Methods in Monetizing your Blogs

Displaying ads on your blog is certainly a simple way to try to generate an income from it. However, ads are not a guaranteed money-maker. For one reason, they are often dependent on the actions of your blog's readers. For another reason, generating a significant amount of money through advertising on your blog is unlikely (possible but unlikely) unless your blog receives a very large amount of traffic each day.

By diversifying your income-generating opportunities, you'll have a greater chance of successfully monetizing your blog. Following are a variety of non-advertising methods to earn money from your blog.
Sell Merchandise:

Many bloggers have success selling branded and non-branded merchandise on their blogs through CafePress.

It can't hurt to ask your readers to donate to your blog. Some of them just might do it. You can add a donation button to your blog through PayPal.
Sell Your Guest Posting Services:

Most bloggers write guest posts for other blogs for free as a way to promote their own blogs. However, you can also offer your guest posting services for a fee.
Write and Sell an Ebook:

If your blog has loyal readers then they must like what you have to say. Similarly, if you've established yourself as an expert in your blog's topic, then there is a good chance people will want to read more from you outside of your blog. Leverage that position by writing an ebook and offering it for sale on your blog.
Write a Book:

If you've established yourself as an expert in your blog's topic and developed a strong following, you could write a book and either try to have it published or self-publish.
Become a Professional Blogger:

Many blogs and blog networks look for talented and knowledgeable writers to author blogs, and many of those blogging jobs are paying. Apply to blogging jobs to boost your blogging income.
Apply for Other Writing Jobs:

Blogging can help you polish your writing skills, which can help you land other freelance writing jobs online and offline. Transitioning into freelance writing from blogging is not unusual and can be very lucrative.
Become a Public Speaker:

If you've successfully established yourself as an expert in your blog's topic and generated a decent amount of traffic to your blog, you could offer your services as a public speaker at events related to your area of expertise.
Become a Consultant:

If you've established yourself as an expert in your blog's topic, you can offer consulting services to other people or business' who could use the help of your expertise. Alternatively, you could offer consulting services related to developing and writing a successful blog.