Monday, 3 June 2013

Tips for Successful Internet Marketing: Viral Campaigns

Viral marketingviral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

What viral marketing really refers to is a message that spreads itself via casual contact: an advertising campaign so compelling that those who are exposed to it want to spread it to their peers.
Viral marketing on the internet is considered by most to be a relatively new phenomenon: it's only been around for about decade or so by most accounts. Viral marketing can be very inexpensive when compared to traditional means of advertising. This is because of the fact that anyone who can get online has the ability to spread a message, and it won't cost them a dime. If the recipients of that message are motivated to relay the message to their peers, and their peers do the same, this results exponential growth of the messages' impact.
Today, people are subjected to a tidal wave of advertising, and it is nearly unavoidable. As a result, a majority of these ads are ignored. Magazines are filled with pages of flashy ads that are thumbed past without a second's thought, Commercial breaks on TV mean that consumers can run to the kitchen for a snack, and popup ads are shut before they even get a chance to load. The solution to this problem comes in the form of entertainment: make your message amusing enough, and the public will not only listen to what you have to say, but they will spread your message for you.
The internet is an ideal place for a viral marketing campaign to propagate: countless websites are dedicated to showcasing the day's most amusing content, and word of mouth travels at lightning speed. Once something starts to gain popularity, it spreads like wildfire, resulting in exponential growth. Not only will a successful internet marketing campaign spread itself, but people will actually pay attention to it and remember it's content.
The movie "Snakes on a Plane" had an extremely successful viral campaign. The citizens of the internet have embraced this franchise without a second thought. The title of the movie inspired people to create songs, clothing, fan fiction, poster art, parodies, mock movie trailers and short film parody competitions. is a great example of a successful viral marketing campaign. They were one of the first free web based email services. Their successful strategy went as follows: First, they gave away free email addresses and services. They attached a simple message to the bottom of every outgoing email:"Get your private, free email at". When email recipients saw this, they would sign up for their own free email service, thereby spreading Hotmail's advertising even further. These tactics caused their user base to balloon very rapidly over the period of a year.
In order to be successful, a viral campaign should be able to do six things:
1. Give away seemingly valuable products, services or content
2. Make transferring it to others effortless
3. Scale easily from small to very large
4. Exploit common motivations and behaviors in people
5. Utilize existing communication networks
6. Take advantage of others' resources

There are several different types of viral marketing:
Pass-along: A message which prompts the user to send the message to others. The simplest form of this would be chain letters, where a message is put at the bottom of an that e-mail tells the reader to forward the message. More effective methods include funny videos which are spread by viewers. Many of these types of viral campaigns, such as the Cog (television commercial) from Honda started out as TV commercials and then were circulated on the web by word of mouth. The number of people reached through this method is often far beyond the number of people who viewed the original ad.
Incentivised viral: this is what it is called when a reward is offered for passing a message or providing someone else's email address. This can cause a dramatic increase in referrals. However, this is less effective unless the offer requires another person to take action. Many online contests offer improved odds of winning depending on the number of referrals given. Referral participation is much greater when the referral must also sign up in order for the first person to obtain those extra chances of winning.
Undercover Marketing: as it suggests, is a viral message that is presented as a cool or unusual website, piece of news, or activity, minus encouragement to spread the message. Regardless, it should not be immediately obvious that something is being marketed. An effort is made to make the discovery of the item seem spontaneous and informal, thusly encouraging natural word of mouth distribution. Real world "clues" may be used to entice people to hunt for a presented "mystery", such as graffiti appearing in cities featuring key viral words. Because there is a massive amount of unusual and entertaining material on the internet, this can be one of the most difficult types of viral advertisement to spot, especially since marketers may attempt to imitate the style and content of amateur websites or actual underground movements.
"Edgy Gossip/Buzz marketing" include ads or messages that stir up controversy by pushing the borders of good taste or appropriate behavior. When people discuss the resulting controversy, it is considered to be generating a buzz and helping spread advertising via word of mouth . Before a movie is released, some Hollywood movie stars get married, divorced, or arrested, or otherwise involve themselves with a controversial event, directing attention to them.
User-managed Database/Anonymous Matching: this works by means of users creating and managing their own contact lists, by using databases provided by online service providers. When users invite other people to participate in their community, they are creating a viral, self-propagating chain of contacts. It naturally grows, with users encouraging other people to sign up. Examples of this include anonymous matching services such as and
The web is a very flat and direction-less medium, and companies have discovered that getting noticed means actually producing worthy advertisements. Television, on the other hand, is a linear medium; the viewers must wait for commercials to play before their show comes back. The internet is the opposite of this in that failure to grab you're audience's attention means that they will be gone before an animation is done playing.
The internet is a free distribution platform. Word of mouth has always had it's role in advertising, such as the watercooler banter that occurs following the SuperBowl. The internet simply greases the wheels of word-of-mouth in an extraordinary way, and innovative, amusing advertising will always attract attention to itself.

Best Internet Marketing Methods Without Overspending

The Internet has become an open enterprise for many business people looking for an alternative venue to sell their goods and services. It's become significant for companies to further build up their market and their consumer targets. Employing Internet Marketing maybe a risky venture for people who want to be involved with this type of business.

To guarantee that most of your target consumers will certainly acquire your product, consider the best products that will capture their interests and needs. and maximize your profits You need to clearly identify who these people are, their location and their financial level. It is extremely important to have good marketing knowledge and skill to achieve your goals in the field of Internet marketing.
You are able to use a wide-range of Internet Marketing methods companies offer that can be your tool for support to your consumers. These methods may include email marketing, search engine optimization or creating web pages or web sites. Because you'll need to maximize your return profit, choose a Internet Marketing method that will help you accomplish this. These marketing techniques won't cost you much since they are easily learned and implemented.
Email marketing is a common Internet marketing method and is a cost effective way of communicating and interacting to your consumers. Email marketing drives visitors to your website and allows them to check out your products. In some respects, the marketing articles may further lead visitors to your forums or newsletters. A newsletter primary advantage is to expand your consumers base as more and more people sign up to it. This will eventually lead you to build a bulk list of emails.
Another outstanding Internet marketing method is through websites. This is an effective promotion strategy allowing you to display all the essential information for your target consumers. The site should seize their interest and motivate your customer to purchase your products or services. All correspondence that will be done online must be well-facilitated by the features of your website.
Still, a different Internet marketing method is search engine optimization. This is a type of service allows you to raise the number of visitors to your web site. When a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.
Finally, there are different companies offering software products containing one or all of these internet marketing methods. It would be a great opportunity to try one of these for your business. Try to choose the best method that matches your financial potential and expected return profit.

Published by quinn tyler @Yahoo! Voices

Top Ten Internet Marketing DO's & DON'Ts

Note: this article was written in the mid-1990s. Today the Web is a massive advertising platform and the challenge of standing out from the crowd is tougher than ever. Nevertheless, the advice below remains relevant.

There is definitely a trick to marketing your product or service effectively over the Internet. Here, for your information, are the top 10 or so bits of collective wisdom gleaned from a variety of Internet marketing lists and web sites:


  1. Keep domain names short and memorable (if possible), and ensure that your web site address is widely published. Include it on stationery, business cards, brochures and advertisements, along with email contact information for key personnel.
  2. Use a sig file. This little file goes at the end of every email you send, (except when subscribing to a mailing list). It is considered acceptable to use your sig for advertising purposes, but keep it brief. It should contain your company name, a brief description of your product or service, and the URL of your web site, if any.
  3. Keep your web site simple and straight-forward. Resist the urge to glitz it up with gobs of bandwidth-gobbling graphics. Ensure that your site is constructed in such a way as to encourage repeat visits. A visitor who has to wait two minutes for a graphic to load is unlikely to ever return. Offer the visitor meaningful content, links to interesting sites, and regular updates.
  4. Find a way to stimulate interaction with visitors to your web site. An email link is useful for this purpose, and not hard to establish. Consider creating an online feedback form -- this is a simple and effective way to conduct online market research. Informal polls are also useful for this purpose, and free online tools make them easy to create.
  5. Consider news groups, mailing lists, and blogs important resources for gathering marketing-related information. Announce your product or service in a net.acceptable way and only in those places that welcome such announcements.
  6. Consider creating a blog to promote your site, as WebLens has done here. The blogging phenomenon is fast becoming the leading edge of the new "social Internet" and blogs offer many marketing advantages over static web sites, including the ability to push content out proactively, instead of waiting for the world to come to them.
  7. If you can't make the time commitment blogging demands — successful blogs require regular contributions — at the very least consider adding an RSS feed to your web site so visitors can receive updates automatically. Include a link to the feed on your site, and be sure to submit it to the various RSS feed directories.
  8. Write good copy, scatter relevant keywords throughout, and take the time to learn about the other optimization techniques that will help your site rank high in search results.


  1. Violate the terms of service of Google's Adsense program or spam the search engines via black hattechniques like cloaking or keyword stuffing. It's not worth it — the penalties are severe, and can include banishment.
  2. Announce your web site until it is completed and fully functional. Take the time to identify the web servers, lists, and usenet newsgroups where it is appropriate to announce web sites. Consider encouraging colleagues to embed links to your web site in their web pages.
  3. Make users register before they can receive information. Research has shown this approach repels many more people than it attracts. If you must require registration, request only essential details such as name and email address. Make sure your privacy policy is clearly stated and prominently posted.
  4. Broadcast your message indiscriminately, unless you enjoy being flamed. Consider the case of Canter & Siegel, a Phoenix law firm that posted an advertisement for their immigration services to 9,000 Usenet discussion groups in the Spring of 1994. While they claim to have earned $50,000 from this approach, they also incurred the wrath of the Internet community, receiving thousands of flames and losing their Internet access provider.
  5. Lose sight of the fact that it is the user, not the advertiser, who foots the bill for Internet advertising. Therefore, if you wish to avoid alienating a prospect, it is imperative that you treat this person with respect and courtesy. Don't insult his intelligence or waste her time.
  6. Make your email messages or news group posts any longer than they need to be. Make your point clearly and concisely. If you are replying to another post, retain only the minimum amount of quoted material necessary to get the point across. You can make a product announcement, depending on the news group or list and on the manner in which it is announced. Discretion and courtesy are the keys.
  7. Underestimate the speed at which bad news can travel throughout the Internet, or the negative impact this phenomenon may have on your company. Intel made this mistake once, in ignoring the groundswell of customer anger about a flawed Pentium chip. This dissatisfaction originated in a news group and spread throughout the Internet like wildfire, ultimately forcing Intel to announce a recall.
Culled from an article posted @ WebLens

Wednesday, 29 May 2013

Effective E-Mail Marketing Effort

E-mail marketing and newsletters can be sent with more confidence than some years ago.
Business results are why we keep talking about, and using, email. These days, email is way more powerful when it’s properly integrated with social media, not seen as an afterthought or a channel to be managed separately.
E-mail marketing solutions can be used to build large collection of subscribers or mailers. Build customer communication more effectively and improve productivity or marketing resources. To increase e-mail marketing capabilities and provide the rush to ensure that communications with the highest proportion of the email recipients are potential clients.

Customer acquisition and retention can be achieved through occasional email communication with the customer.  E-mail marketing solutions can be used to keep track of the performance of marketing efforts, from communication to transaction terminal, campaigns to tangible return on marketing investment, leverage impulsive content for customized one-on-one sales, reducing one-to-many or many make-to-many e-mail, managing marketing communications more effective and efficiently to reduce marketing costs while maximizing performance and productivity of their marketing resources.  It is easier and faster to integrate, for the customers, other marketing or distribution channel voice, fax and SMS, communication channels with e-mail marketing efforts to maximize buy, web analytics data to improve customer acquisition, customer retention and development results.

Marketing – Marketing leaders across all sectors-business-to-business and business-to-consumer e-mail marketing are their core channel for acquiring, keeping and growing customers.
Bulk – Bulk e-mail hosting is affordable and bulk e-mail can also be free. Bulk e-mail sender e-mail newsletters, targeted e-mail campaigns and e-mail messages. 

Quite apart from these practical considerations, there is also a strong argument that can function long-term successful e-marketing relationships with customers and others only when they are permission based anyway says. It is important to emphasize that someone in the face of e-mail marketing has to find out about the issue of permission and spam. By offering value-added services for your existing customers with e-mail marketing software, you can build indestructible customer loyalty, gain a sharp competitive edge and increase the average order value per client.

Tuesday, 28 May 2013

Affiliate Marketing and What it Means

Lets define affiliate marketing as a revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Regular internet marketing techniques are used by the affiliates. Some of the techniques used by the affiliates include organic SEO and email marketing. Affiliates also make use of less orthodox methods to bring in customers. Less orthodox methods include writing reviews about either the services or products offered by the merchant. Affiliate marketing is a marketing in which one website helps another website increase it traffic. This kind of marketing is a low profile when it comes to internet marketing but it is still important when it comes to e-retailers’ marketing strategies.

There are different methods by which businesses compensate affiliates for their work. The methods that these businesses use include cost per mile, cost per click, cost per action, and cost per sale. Most of the businesses choose to use cost per sale method to compensate their affiliates for their efforts.
Two tier affiliate programs are used by the minority among affiliate programs. Single tier is the kind of affiliate program preferred by the majority.

Tracking the contribution of affiliate to the growth of the business can be done using either popular software or by using third party services. There are two different affiliate management solutions that one can choose from – hosted services and standalone software.

Compensation to these affiliates is give by the network or by the merchant directly.
Some of the different types of affiliate websites are personal websites, coupon and rebate websites (these sites focus on sales promotion), and loyalty websites (that have a reward system for every purchase through points or cash back).

Email spamming was a problem faced by affiliate programs. During its infancy period this problem was severe. Merchants have now included terms and conditions in the affiliate programs that prevent spamming by affiliates.

Another problem that affiliate programs had to contend with was Spamdexing. Some of the affiliates have put up sites with only the data feeds that the merchant provides. Search engines have not developed algorithms that either push these sites down or remove them from the search result pages. But such sites still exist and are classified into three categories – cause related marketing, price comparison, and time saving.

Monday, 27 May 2013

The Use of Non-Advertising Methods in Monetizing your Blogs

Displaying ads on your blog is certainly a simple way to try to generate an income from it. However, ads are not a guaranteed money-maker. For one reason, they are often dependent on the actions of your blog's readers. For another reason, generating a significant amount of money through advertising on your blog is unlikely (possible but unlikely) unless your blog receives a very large amount of traffic each day.

By diversifying your income-generating opportunities, you'll have a greater chance of successfully monetizing your blog. Following are a variety of non-advertising methods to earn money from your blog.
Sell Merchandise:

Many bloggers have success selling branded and non-branded merchandise on their blogs through CafePress.

It can't hurt to ask your readers to donate to your blog. Some of them just might do it. You can add a donation button to your blog through PayPal.
Sell Your Guest Posting Services:

Most bloggers write guest posts for other blogs for free as a way to promote their own blogs. However, you can also offer your guest posting services for a fee.
Write and Sell an Ebook:

If your blog has loyal readers then they must like what you have to say. Similarly, if you've established yourself as an expert in your blog's topic, then there is a good chance people will want to read more from you outside of your blog. Leverage that position by writing an ebook and offering it for sale on your blog.
Write a Book:

If you've established yourself as an expert in your blog's topic and developed a strong following, you could write a book and either try to have it published or self-publish.
Become a Professional Blogger:

Many blogs and blog networks look for talented and knowledgeable writers to author blogs, and many of those blogging jobs are paying. Apply to blogging jobs to boost your blogging income.
Apply for Other Writing Jobs:

Blogging can help you polish your writing skills, which can help you land other freelance writing jobs online and offline. Transitioning into freelance writing from blogging is not unusual and can be very lucrative.
Become a Public Speaker:

If you've successfully established yourself as an expert in your blog's topic and generated a decent amount of traffic to your blog, you could offer your services as a public speaker at events related to your area of expertise.
Become a Consultant:

If you've established yourself as an expert in your blog's topic, you can offer consulting services to other people or business' who could use the help of your expertise. Alternatively, you could offer consulting services related to developing and writing a successful blog.